THE STORY BEHIND LITTLE ALOHA

The Spirit of Aloha Our story begins with the spirit of Aloha, woven into my earliest memories. Growing up, my family escaped Sydney’s cold winters for Oʻahu’s North Shore. Those cherished days in our little beach house—the sweet scent of frangipani, the rhythmic crash of waves as we slept, the sun’s gentle kiss—left an indelible mark. It was a simple, beautiful life by the sea that I always dreamed of returning to.

From Perfume to Passionate Purpose That dream led me back to the islands, first to the magical Big Island, where I launched OneSelf Organics in 2014—a luxury organic perfume collection inspired by the Hawaiian Flower Lei, bottling that permanent holiday feeling. Searching for the purest ingredients took me across the globe to incredible fair trade artisans. Along the way, I met my life partner, Édouard. Blessed to share the same deep passion for island living, we traveled the Pacific—from Hawaii, Tahiti, Vanuatu to the Cook Islands—fuelling our vision for a complete coastal lifestyle brand.

Conscious Creation in Noosa Today, we’re based in beautiful Noosa on Australia’s Sunshine Coast, where inspiration flows like the tide. With a like-minded team of designers and fair trade suppliers, we’ve brought our full vision to life—rooted in sustainability. Most pieces are now made-to-order, eliminating excess inventory and waste while delivering luxury quality. Your choice to shop with us supports these practices and helps protect the islands and coastlines that inspire everything we do. Mahalo.

Share a Little Aloha Our mission is simple: to inspire you to take a moment for yourself and capture that endless summer feeling. May our thoughtfully curated pieces bring a touch of island paradise to your everyday life. Here’s to blue skies, white sand, salty air, and the simple beauty of island living.

May there always be happiness in your Ohana and Aloha in your heart.
With warm Aloha, Capi and the Little Aloha Ohana 🌺